This is an example of how a logo concept would be presented to a client. After meeting to discuss ideas and direction, I usually create a sheet of many loose thumbnails. I present this to the clients to discuss, and we decide which ideas should be further developed. Then I present the client with a selection of more-fnished logos from which to choose the final form. In this example, the final colors had yet to be decided, so each logo was presented with some variations in color.