This was a spread ad with a unique 2-sided perforated insert that could be assembled into a pyramid shape. It was intended to serve as a handy desktop guide to using the two kinds of Bloomberg email, so the pyramid had a different set of instructions on each side, and could be put together either way for the two types of customers.
I came up with the concept, designed the ad, prototyped the pyramid's tabbed folding structure, and supervised the printing and perforation process, which had critical tolerances. This was an expensive ad to produce, but was deemed successful, as these little pyramids were seen on customer's desks for many years afterward.
